PMID 31504663
Kids may be, like, thats kind of gruesome, but its cool, Im going to hang on to this. Gahan Wilson, who does his share of creepy illustrations, including for this magazine, says these drawings are coddling smokers
Thats the finding of research published today (July 7, 2022) in the European Journal of Preventive Cardiology, a journal of the European Society of Cardiology (ESC)
In more recent years, we saw a series of failed attempts by tobacco companies to interest smokers in switching to reduced carcinogen cigarettes such as Omni (see the ad below) and products which heated rather than burned tobacco (Introducing Premier, the remarkable new cigarette that offers you a genuine alternative), delivering a vapour into smokers lungs
Their influence extends beyond sales, driving innovations in branding, distribution, and product positioning that continue to impact the global tobacco industry